Reach
How many people you can actually contact: your list, the MAILALO audience, or both.
Reach
Source
My listMAILALO audienceBoth
Probable language
ENITFRDEES
Eligible contacts2,707
Already excludes suppressed addresses and duplicates.
- Where the people come from.
- Overlapping filters, deduplicated for you.
- The only number that matters for a send.
Where to find it
Reach, in the top menu, and again inside the Send builder.
How to do it
- Open Reach and choose the source: your own list, the MAILALO audience, or both.
- Narrow it down by probable language, country and category.
- Read the eligible number — it is already after suppression and duplicates.
- Carry that selection into Send when you are happy with it.
What to expect
- Three different numbers, on purpose: what is mailable at all, what MAILALO publishes as available, and what your campaign is allowed to contact.
- The campaign number is never bigger than the published one.
- When a number cannot be computed from real data you see a dash and the reason, never a zero and never an estimate.
If it blocks you
The number shows a dash, or the selection will not prepare.
Remove the last filter you added and try again. Very large selections take a few seconds to prepare; the page tells you when it is still working.
How it flows
- Choose source
- Narrow it down
- See eligible reach
Why a number changes
Suppression, duplicates and recent contact are applied every time you prepare. The same filters can therefore give a slightly different number tomorrow.