Audience targeting
Segment the audience by probable language, country and category before you send.
Audience target language
Probable, never certain
Language
ENITFRDEESZHARURUnspecified
Buckets overlap, so the per-language counts are never added up.
Selected, deduplicated940,593
- Choose as many as you like.
- Overlap is stated, not hidden.
- One honest total.
Where to find it
The filter block in Reach, and the same block inside the Send builder.
How to do it
- Pick one or more probable languages. Selections overlap and are deduplicated.
- Add countries or categories if you want to narrow further.
- Read the eligible total under the filters.
- Clear a filter at any time — nothing is sent while you experiment.
What to expect
- Language here is a probability, not a certainty. It is mostly read from the country ending of the email domain.
- Stronger evidence wins: a declared language or a verified location overrides the guess.
- Generic domains such as .com stay “unspecified” instead of being assigned a language.
If it blocks you
A language shows no contacts at all.
That bucket has no canonical evidence yet. Use a broader language selection, or add “unspecified” to reach generic domains.
How it flows
- Probable language
- Country
- Category
- Eligible total
It segments, it does not choose recipients
Filters describe who could be contacted. The lists you select are what decides who is actually contacted.