Follow-ups
One main email plus up to three follow-ups, each aimed at one group.
Follow-up
Group
No reactionOpenedClickedDid not convert
In this group1,486
Write the follow-up
- One group per follow-up.
- Measured, not estimated.
Where to find it
The mode chooser at the start of the Send builder.
How to do it
- Choose smart follow-up instead of one shot.
- Send the main email.
- Pick the group to follow up: no reaction, opened, clicked, or did not convert.
- Write the follow-up and authorize it.
What to expect
- At most three follow-ups per campaign.
- An open is a signal, not proof that someone read it, and it is labelled that way everywhere.
- Each follow-up is a separate email, so the 7-day rule does not hold it back.
If it blocks you
A group is empty.
There is no measured signal for that group yet. Wait, or follow up with the wider “no reaction” group.
How it flows
- Main email
- Choose group
- Follow-up content
- Authorize
Three maximum
A campaign is one main email and up to three follow-ups. There is no endless sequence.